Design
The physical product derived from the activity, the
process of conceiving, planning, projecting, coordinating, selecting, and organizing a
series of elements (normally textual and visual) for the creation of visual
communications; to design -> to invent, to project, to program, to coordinate a long list of human and
technical factors, to translate the invisible into the visible, and to
communicate
Visual Communication
Production
of visual objects aimed at communicating specific messages
Visual Communication Design
·
Profession
·
The action
of conceiving, programming, projecting, and realizing visual communications
that are usually produced through industrial means and are aimed at broadcasting specific
messages to specific sectors of the public
Scope
Examines the way visual language can be used to convey ideas,
information and messages in the fields of communication, environmental and industrial
design
Purpose
The need to
communicate a specific message, and to obtain a desired response -> understandable,
usable, interesting, and, pleasing -> attract & retain attention
Desain
1.
Design
elements
a.
Merupakan komponen komunikasi
visual
b.
Point,
line, shape, form, tone, texture, colour and type
2.
Design
principles
a.
figure-ground, balance,
contrast, cropping, hierarchy, scale, proportion and pattern (repetition and
alternation)
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